"Selling Online - What's the ONE Secret
That Can Double or Triple Your Website Sales?"

Which of the following describes you and your ability for selling online?

If you checked one or more of the above, then it’s true …

Your website copy is not written in a way that compels people to buy your product or service. If it was, you could be pulling in 2 to 3 times more sales.

What most website owners don't know is that compelling web copy is the secret to selling online, building your credibility, and getting prospects to stay on your website ... until they're practically begging to buy.

What if ... by the time you finish reading this article, you knew more than 99% of the population about what it takes to succeed in selling online - and that includes marketing professionals who build websites for a living! Keep reading and I promise that you'll get in on some of the most coveted secrets Web Copywriting Masters use to craft killer web copy.

Let me start by assuring you that most businesses and website owners are in the same predicament as you are. Why? Because very few people know how to create a website that sells. The most important part of a website that sells is it's copy, but the graphics, and search engine optimization also have to be right to sell as much as possible.

Most people think that the most effective websites have glitzy graphics (which you pay a hefty price for). However, contrary to what most people think, even the best graphics are not selling features on a website. In fact, they can actually detract from sales.

If it's only one thing you need to remember
from reading this article, it's this ...

The heart and soul of your website's selling power is in the copy.

So how do you create compelling web copy that sells?

Well to start with, let's just agree that most of us are not writers - let alone writers who understand how to write for the web.

And though there are loads of copywriters skilled in writing offline copy, very few truly specialize in the craft of writing web copy that sells. Even fewer know what it takes to create an entire online business - not just a website - that will consistently bring you more customers, profits, and sales.

Hi. I'm Elin Bullmann, one of the few Certified Web Copy Writing Masters in the United States. I build, host, design, write, and search engine optimize websites in a very specific way so they sell more. I'm an advertising copywriter for the web, specializing in direct-response internet marketing.

I help people zero in on their opportunity, turn it into a tangible web-based business, and build their potential to make money on the web. It's more than just a website written and designed to sell as much as possible - it's driving traffic through linking and web copy in articles, press releases, and social media, as well as list building, email, video, and affiliate marketing.

I've also been in sales and marketing for over 25 years and have worked with some of the largest, most innovative and successful companies. Please see my bio and portfolio for more on my background and experience, and fun-to-read customer testimonials.

What I can tell you without a doubt is this...

There are certain immutable laws that must be strictly followed when writing compelling web copy; as well as creating web graphics, email campaigns, articles, and other online marketing communications, and search engine optimizing your site.

Unbeknownst to most people, there is a science to creating websites that sell ... with laws, rules, techniques, and coveted secrets that have been tested and proven since the internet began.

Most people are not privy to such information, let alone had years of honing these skills to perfection. So it’s no wonder that most sites don’t sell much, if anything at all. Once these laws are followed though, anyone can achieve commercial success on the internet – with mathematical certainty.

99% of website owners make these fatal mistakes...

What I'm about to tell you is not your everyday marketing information.

Remember when I promised you earlier that after reading this, you'll know more than 99% of the population about selling online? Well now I'm about to divulge some of the most coveted secrets to creating an online business that makes you money.

Of course I can't fill you in on every detail ... there's simply not enough room here. But the following are some of the most critical rules and strategies to follow.

Let's start with one of the questions that almost every new client asks me; which is, "Can't you just use the same headlines and words from my company brochure on my website?"

My answer? Absolutely not!

It is shocking to see how many businesses still think that they can just take their printed, offline marketing material and use it as web copy. Believe me, this strategy is doomed to fail from the start.

Why?

Because marketing on the web and marketing with a piece of paper you hold in your hand are two entirely different beasts. Studies clearly show that the offline reader interacts very differently with the written word than the online reader.

Since people buy on emotion,
you've got to rivet them with compelling web copy

So what are readers looking for when they visit your site?

They're looking for information. Period. And if they don't find it fast, they're gone. When you don't compel them to continue reading, they won't.

This is another big-time law of selling on the web. Plain and simple ... your prospects and customers will stay on your site only if it gives them the information they're looking for. You've got to catch them within seconds. That means your headline must draw them in and paragraph after paragraph must give them compelling reasons to stay on your site.

You must convince them that you understand their problem, predicament, or pain right off the bat ... or they won't continue reading. The information will only be consumed by them when it personally resonates with them, their problem, frame of mind, and their emotions.

And for sure they don't want to be sold to.

Even if website visitors are in fact looking to buy something, they don’t want to feel like products are being shoved in their faces. They want to feel like you're having a friendly conversation with them; like you understand their issues, and can help. They want to be finessed.

In other words, DON'T MAKE YOUR WEBSITE LOOK OR READ LIKE AN AD!

David Ogilvy, legendary advertising guru, sums this law up perfectly …

What David Olgilvy just said above is absolutely true for selling online too. I'm sure by now you're realizing that your copy is king.

In addition to using dozens of different persuasion techniques and involvement devices, your site must be written with emotion and like you're having a one-on-one conversational with your prospect or customer. These proven strategies are the best way - the only way - to engage your readers in a trusting tone without being aggressive or getting in their face with an obvious sales pitch.

There's one little (but extremely critical) thing to remember when determining how to use the power of editorial copywriting - which is often synonymous with this long, direct-response style of copywriting that you're reading right now.

That is...

One size does NOT fit all!

That means you have to adjust the copy to align with the unique product, service, and company's character or "personality."

If you don't, your site will come off feeling misleading and maybe a bit pretentious to your target audience.

Are you starting to see how many critical factors go into creating a website that sells?

There are actually 5 parts to the "framework" of a winning website that sells. (Earlier I gave you the first part, which is to convince your reader that you understand their problem, predicament, or pain). The other parts include telling them how it could be when they have your product and service, and what's so different now that allows them to solve their problem when before they couldn't ... until you came along!

In addition to the immutable laws you must follow, there are also many powerful techniques that a Certified Web Copywriting Master like me uses when writing web copy. (By the way, did you know there are only a few dozen top-notch specifically trained Certified Web Copywriting Masters in the United States?! That's a true fact.

Certified Web Copywriting Masters know that to maximize your sales, it is essential to strategically place involvement devices, psychological motivators, embedded commands, and other Neurolinguistic Programming Language (NLP - the science of how the brain codes language) and your "golden keyword" phrase in certain and very specific places within your web copy.

WARNING: The use of persuasion devices, techniques, and keywords must be fully understood and skillfully placed to capture customers more likely to buy - but avoid being questioned by them or damaging to your credibility. These tactics fly under your reader's radar and should never be abused.

Here's the 1st step ...

I'm going to make it easy and risk-free to take the first step toward a website that sells with a *FREE GIFT*

Get a complimentary evaluation of your website's quotient! (Retail value: $197). That is, your website selling power or selling ability.

I'll do a complete evaluation of your website using a mathematical formula that measures its selling quotient. That means you’ll know, on a scale of 1 – 100, where your website falls on it's selling power. I can also tell you exactly where your site falls short on selling power and which elements might be helping your sales.

Just think … by the end of this day, you could know exactly why your website is not selling as much as you’d like it to. And ... in just a few weeks … your website could be up and running with the most powerful selling techniques that will make your customers click, call, register, or buy your product or service.

Take this critical, risk-free first step. Simply email me your website address at elin@thewriteeffect.com, and I’ll email you back with a calculated score between 1-100 that represents your site’s "selling strength," plus a tip or two about online marketing.

The beauty of this formula that measures how well your site can sell is that even if it gets a
low score, I know exactly how to create or adjust your content to get as close as possible to
100% selling strength.

Regardless of whether or not you decide to use me for web copywriting, design, online marketing communications, or search engine optimization, at least stop that nagging itch to know why - with mathematical certainty - your website is not making as much money as you wish it would.

When you email me your domain name (elin@thewriteeffect.com) for this free evaluation, you'll understand more about how you can convert more prospects into paying customers. If you’re not satisfied with the new information that you learn, then just walk away! There’s absolutely no obligation.

I’m sure that as you’re reading this now, you realize that you cannot afford to waste another minute on a website that doesn't sell for you. I don’t have to tell you that when you don't tap into the incredible power of the internet to reach over 4 billion prospects that could be new paying customers, then you miss one of your biggest business opportunities.

Start selling more online today!

Discover how you can get more customers, sales, and profits with a website that sells.
It won't be such a mystery when you know the how's and why's! There's so much money to be made from the endless audience that searches online everyday - for you.

Email me today (elin@thewriteeffect.com) for a free evaluation of your current website and how to power it up to sell more.

Or just pick up the phone and call me at 541.388.2156.

All the best to you and your business,

Elin Bullmann

Certified Web Copywriting Master
Web Designer
SEO Specialist
College Instructor on "Write a Website that Sells"

Testimonials from some of my happy students...

"You made me believe I could drastically improve my websites with just one class! I am so excited about the tools you gave us! Knowledge is POWERFUL!"
--Kathryn DeBone

"You provided the most intelligent presentation, in a format which didn't leave half the class drowned and the other 1/4 screaming for help."
--Chris Raven

"What a night of information and revelation! I got the copy write part and had ideas running through my head all night!"
--Chris Youngblood

"Thanks for an outstanding class. I was inspirational for me, on several fronts."
--Tom Rice

"I found the class to be super informative. Thanks so much!"
--Sondra Holtzman

Go to www.cocc.edu to sign up for my class called "Write a Website That $ell$" at Central Oregon Community College in the "Community Learning" department.

Now I get it! I never knew there was
so much to selling online.

P. S. Click here to read over 40 more reasons why you need a different kind of web copywriter and web designer to get a website that sells...