Hi. I'm Elin Bullmann, one of the few Certified Web Copy Writing Masters in the United States. I build, host, design, write, and search engine optimize websites in a very specific way so they sell more. I'm an advertising copywriter for the web, specializing in direct-response internet marketing.
I help people zero in on their opportunity, turn it into a tangible web-based business, and build their potential to make money on the web. It's more than just a website written and designed to sell as much as possible - it's driving traffic through linking and web copy in articles, press releases, and social media, as well as list building, email, video, and affiliate marketing.
I've also been in sales and marketing for over 25 years and have worked with some of the largest, most innovative and successful companies. Please see my bio and portfolio for more on my background and experience, and fun-to-read customer testimonials.
“When Elin said she could design, write, and optimize my site
for search engines - and that potential clients would not only find me but call to hire me just from reading my website, I was skeptical.
But within a few months, I was showing up #1 and #2 on searches for the keywords she identified for me, and now I'm getting new business from my website! Calls are coming in from people who found me, clicked to my site, and liked what they learned about painting and the way I paint.
Elin really knows selling on the web."
-Ben Siebel, owner, Ben Siebel Painting Co. |
What I can tell you without a doubt is this...
There are certain immutable laws that must be strictly followed when writing compelling web copy; as well as creating web graphics, email campaigns, articles, and other online marketing communications, and search engine optimizing your site.
Unbeknownst to most people, there is a science to creating websites that sell ... with laws, rules, techniques, and coveted secrets that have been tested and proven since the internet began.
Most people are not privy to such information, let alone had years of honing these skills to perfection. So it’s no wonder that most sites don’t sell much, if anything at all. Once these laws are followed though, anyone can achieve commercial success on the internet – with mathematical certainty.
"I just read the entire website that sells, and it makes me want to have a
business product just to have you write a website for me! I had no idea there are rules that need to be followed for a website to sell more."
--Jennifer Lewis, Feng Shui artist and interior decorator |
99% of website owners make these fatal mistakes...
What I'm about to tell you is not your everyday marketing information.
Remember when I promised you earlier that after reading this, you'll know more than 99% of the population about selling online? Well now I'm about to divulge some of the most coveted secrets to creating an online business that makes you money.
Of course I can't fill you in on every detail ... there's simply not enough room here. But the following are some of the most critical rules and strategies to follow.
Let's start with one of the questions that almost every new client asks me; which is, "Can't you just use the same headlines and words from my company brochure on my website?"
My answer? Absolutely not!
It is shocking to see how many businesses still think that they can just take their printed, offline marketing material and use it as web copy. Believe me, this strategy is doomed to fail from the start.
Why?
Because marketing on the web and marketing with a piece of paper you hold in your hand are two entirely different beasts. Studies clearly show that the offline reader interacts very differently with the written word than the online reader. |

There is a science to creating websites that sell
Live in Oregon?
If so, sign up for my class at Central Oregon Community College where I teach "Online Marketing That $ELL$."
"Your class last night was incredible! Thank you so much for presenting such daunting information in a way that was not intimidating."--Joanne Dalsass,
Active Travel Connection
If you live outside of Oregon, just call 541.388.2156 or email me at elin@thewriteeffect.com to find out what it takes to sell more online. |