"Selling Online - What's the ONE Secret
That Can Double or Triple Your Website Sales?"

The money-making potential on your site lies in the power of your web copy.

Hi. I'm Elin Bullmann, one of the few Certified Web Copy Writing Masters in the United States. I build, host, design, write, and search engine optimize websites in a very specific way so they sell more. I'm an advertising copywriter for the web, specializing in direct-response internet marketing.

I help people zero in on their unique selling proposition, turn it into a tangible web-based business, and continue to build their presence online so they make more and more money on the web. It's more than just a website written and designed to sell as much as possible - it's driving traffic through linking and web copy in articles, press releases, and social media, as well as list building, email, video, and affiliate marketing.

I've been in sales and marketing for over 30 years and have worked with some of the largest, most innovative companies, as well as highly successful niche-targeted entrepreneurs. Please see my bio and portfolio for more on my background and experience, and fun-to-read customer testimonials.

What I can tell you without a doubt is this...

There are certain immutable laws that must be strictly followed when writing compelling web copy -- as well as creating web graphics, email campaigns, and inbound marketing links from articles, videos, social media posts, and other online interaction points you must create to improve your search engine ranking and sales.

Unbeknownst to most people, there's a science to creating websites that sell ... with laws, rules, techniques, and coveted secrets that have been tested and proven since the internet began.

Most people are not privy to such information, let alone had years of honing these skills to get sure-fire results every time. So it’s no wonder most sites don’t sell much, if anything at all. However once these laws are followed, anyone can make money on the web – with mathematical certainty.

99% of website owners make these fatal mistakes...

"You helped me understand how I could drastically improve my website after taking just one of your classes! I am so excited about the tools you gave us! It's hard to believe you can teach THAT much technique -- there was so much I didn't realize when into selling online. Knowledge is POWERFUL!"--Kathryn DeBone

"You provided the most intelligent presentation, in a format which didn't leave half the class drowned and the other 1/4 screaming for help." --Chris Raven

"What a night of information and revelation! I got the copy write part and had ideas running through my head all night!"
--Chris Youngblood

"Thanks for an outstanding class. Clearly you are an expert and what you taught was inspirational for me, on several fronts." --Tom Rice

Remember when I promised you earlier that after reading this, you'll know more than 99% of the population about selling online? Well now I'm about to divulge some of the most coveted secrets to creating an online business that makes you money.

Of course I can't fill you in on every detail ... there's simply not enough room here. But the following are some of the most critical rules and strategies to follow.

Let's start with one of the questions that almost every new client asks me; which is, "Can't you just use the same headlines and words from my company brochure on my website?"

My answer? Absolutely not!

It is shocking to see how many businesses still think that they can just take their printed, offline marketing material and use it as web copy. Believe me, this strategy is doomed to fail from the start.

Why?

Because marketing on the web and marketing with a piece of paper you hold in your hand are two entirely different beasts. Studies clearly show that the offline reader interacts very differently with the written word than the online reader.

There's a science
to creating websites that sell.

Live in Oregon?
Sign up for my class at Central Oregon Community College. Learn how to write web copy that sells and write for SEO.

"Your class last night was incredible! Thank you so much for presenting such daunting information in a way that was not intimidating."--Joanne Dalsass,
Active Travel Connection

"Thank you so much for everything you have provided. Indeed the best class I have ever taken at COCC."--Debbie Simmons

Another unwritten law you must know is that emotion sells.

Remember this: People buy on emotion and justify with logic.

You won't sell a thing unless you can appeal to an emotion. It's those websites that are skillfully written with emotional right-brain words instead of rational left-brain words that close way more sales.

Most people clearly don't understand this rule because I see thousands of commercial websites drenched in “corporate speak." Corporate speak is jargon and technical language that is commonly used in the business world, but rarely communicates anything to anyone outside of a particular industry - or says anything clearly to those who work directly in that industry!. 

In other words, most of the readers will take nothing away from these sites ... let alone buy! Talk about blowing an opportunity to sell to the masses!

Then there are those sites that are so blandly written, readers have to force themselves to stay on the site to see if it offers anything that's worth their time.

The truth is ... web readers are simply not that patient! They'll click away within seconds ... and most likely never return! Unless...

Unless your website involves them, speaks to their needs (not yours), and convinces them through compelling copy that they have found exactly what they're looking for. When it doesn't, you won't close as many sales as you could.

So what are readers looking for when they visit your site?

They're looking for information. Period. And if they don't find it fast, they're gone. When you don't compel them to continue reading, they won't.

This is another big-time law of selling on the web. Plain and simple ... your prospects and customers will stay on your site only if it gives them the information they're looking for. You've got to catch them within seconds. That means your headline must draw them in and paragraph after paragraph must give them compelling reasons to stay on your site.

You must convince them that you understand THEIR problem, predicament, or pain right off the bat ... or they won't continue reading. The information will only be consumed by them when it personally resonates with them, their problem, frame of mind, and their emotions.

And for sure they don't want to be sold to.

If you start making promises, claims, and telling them to sign up or buy without proving WHY they should keep reading -- in other words, what's in it for THEM -- their reaction to your copy will be, "Yeah right" and they'll be gone for good.

So from now on, forget psychographics and demographics to determine how your copy should be written. It's all about THEIR problems, wants, desires, hungers -- THESE are your markets! Find out what people want, then show them how to get it and that it works with undeniable proof and an irresistible offer with so much value they can't refuse.

And remember this ... Even if your website visitors are in fact looking to buy something, they don’t want to feel like products are being shoved in their faces. They want to feel like you're having a friendly conversation with them; like you understand their issues, and can help. They want to be finessed.

In other words, DON'T MAKE YOUR WEBSITE LOOK OR READ LIKE AN AD!

David Ogilvy, legendary advertising guru, sums this law up perfectly …

What David Olgilvy just said above is absolutely true for selling online too. I'm sure by now you're realizing that your copy is king.

In addition to using dozens of different persuasion techniques and involvement devices, your site must be written with emotion and like you're having a one-on-one conversation with your prospect or customer. These proven strategies are the best way - the only way - to engage your readers in a trusting tone without being aggressive or getting in their face with an obvious sales pitch.

There's one little (but extremely critical) thing to remember when determining how to use the power of editorial copywriting - which is often synonymous with this long, direct-response style of copywriting that you're reading right now.

That is...

One size does NOT fit all!

That means you have to adjust the copy to align with the unique product, service, and company's character or "personality."

If you don't, your site will come off feeling misleading or not believable to your target audience.

Are you starting to see how many critical factors go into crafting web copy that sells?

There are actually 5 parts to the "framework" of a website that sells. (Earlier I gave you the first part, which is to convince your reader that you understand their problem, predicament, or pain). The other parts include telling them how it could be when they have your product and service, and what's so different now that allows them to solve their problem when before they couldn't ... until you came along!

There are many powerful techniques that a Certified Web Copywriting Master like me uses when writing web copy. (By the way, did you know there are only a few dozen Certified Web Copywriting Masters in the United States? It's true.

These techniques follow the rules and art of intensification, gradualization, redefinition, mechanization and the "Persuasion Equation" which is:

Urgent Problem or Need

+

Unique Promise

+

Unquestionable Proof

+

User-Friendly Proposition

=

PERSUASION

As a Certified Web Copywriting Master, I can assure you that you will attract way more traffic and sell more when you:

1) Write copy using proven formulas, involvement devices, psychological motivators, embedded commands, and other Neurolinguistic Programming Language (NLP - the science of how the brain codes language), and...

2) Do the proper research to statistically determine your absolute best "golden keyword" and keyword variations and then place them where search engines are expecting them to be in the proper density ratio. You see, SEO is also a science that heavily relies on effective copy writing.

WARNING: The use of persuasion devices, techniques, and keyword optimization must be fully understood and skillfully placed to capture customers more likely to buy - but used in such a way as to avoid being questioned or damaging to your credibility. Such tactics "fly under your reader's radar" and should never be abused or used haphazardly.

Are you ready to make more money?

I’ll let you know right up front that turning your website into a traffic-generating sales machine will require you to think differently about marketing your product or service and how you write copy on your site and elsewhere to generate "inbound marketing." But don’t be intimidated... 

I’m sure that as you’re reading this now, you realize that you cannot afford to waste another minute on a website that doesn't sell for you. I don’t have to tell you that when you don't tap into the incredible power of the internet to reach over 4 billion prospects that could be new paying customers, then you miss one of your biggest business opportunities.

Start selling more online today!

Discover how you can get more traffic, sales, and repeat business with a website that sells.

All the best to you and your business,

Elin Bullmann

Certified Web Copywriting Master
Website Designer
Organic SEO Specialist
Inbound Marketing Specialist
eBook Author
College Instructor

P. S. Click here to read over 40 more reasons why you need a different kind of web copywriter and web designer to get a website that sells..