"What is the ONE Secret That Can
Double or Triple Your Website Sales?"

If you checked one or more of the above, then it’s true …

Your website copy is not written in a way that compels people to buy your product or service. If it was, you could pull in 2 to 3 times more sales.

What most website owners don't know is that
compelling web copy is the secret to building your credibility and getting prospects to "stick" to your website ... until they're practically begging to buy.

What if ... by the time you finish reading this article,
you could know more than 99% of the population about what it takes to sell on the Internet - and that includes marketing professionals who build websites for a living!

Keep reading and you'll get in on some of the most coveted secrets Web Copywriting Masters use to craft killer web copy.

Let me start by assuring you that most businesses and website owners are in the same predicament as you are. Why? Because very few people know how to create a website that sells.

Most people think that the most effective websites have glitzy graphics (which you pay a hefty price for). However, contrary to what most people think, even the best graphics are not selling features on a website. In fact, they can actually detract from sales.

If it's only one thing you need to remember from reading this article, it is this ...

The heart and soul of your website's selling power is in the copy.

How do you create compelling web copy that sells?

Well to start with, let's just agree that most of us are not writers - let alone writers who understand how to write for the web.

And though there are loads of copywriters skilled in writing offline copy, very few truly specialize in the craft of writing web copy that sells. Even fewer know what it takes to create an entire online business - not just a website - that will consistently bring you more customers, profits, and sales.

Hi. I'm Elin Bullmann, one of the few Certified Web Copy Writing Masters who also designs websites that sell. I've been in sales and marketing for over 25 years with some of the largest, most innovative and successful companies. (See my bio and portfolio for my background and experience, and fun-to-read customer testimonials).

What I can tell you without a doubt is this...

There are certain immutable laws that must be strictly followed when writing compelling web copy; as well as creating email campaigns, articles, and other online marketing communications.

Unbeknownst to most people, there is a science to creating websites that sell ... laws, rules, techniques, and coveted secrets ... that have been tested and proven since the Internet began.

Most people are not privy to such information, let alone had years of honing these skills to perfection. So it’s no wonder that most sites don’t sell much, if anything at all.

However, once these laws are followed, anyone can achieve commercial success on the Internet – with mathematical certainty.

99% of website owners make these fatal mistakes...

What I'm about to tell you is not your everyday marketing information.

Remember when I promised you earlier that after reading this, you'll know more than 99% of the population about selling online? Well now I'm about to divulge some of the most coveted secrets to creating an online business that makes you money.

Of course I can't fill you in on every detail ... there's simply not enough room here. But the following are some of the most critical rules and strategies to follow.

Let's start with one of the questions that almost every new client asks me; which is, "Can't you just use the same headlines and words from my company brochure on my website?"

My answer? Absolutely not!

It is shocking to see how many businesses still think that they can just take their printed, offline marketing material and use it as web copy. Believe me, this strategy is doomed to fail from the start.

Why?

Because marketing on the web and marketing with a piece of paper you hold in your hand are entirely two different beasts. Studies clearly show that the offline reader interacts very differently with the written word than the online reader.

Another unwritten law you must know is that emotion sells.

Remember this: People buy on emotion and justify with logic.

You won't sell a thing unless you can appeal to an emotion. It's those websites that are skillfully written with emotional right-brain words instead of rational left-brain words that close way more sales.

Most people clearly don't understand this rule because I see thousands of commercial websites drenched in “corporate speak." Corporate speak is jargon and technical language that is commonly used in the business world, but rarely communicates anything to anyone outside of a particular industry. 

In other words, most of the readers will take nothing away from these sites ... let alone buy! Talk about blowing an opportunity to sell to the masses!

Then there are those sites that are so blandly written, readers have to force themselves to stay on the site to see if it offers anything that's worth their time.

The truth is ... web readers are simply not that patient! They'll click away within seconds ... and most likely never return! Unless...

Unless your website involves them, speaks to their needs (not yours), and convinces them through compelling copy that they have found exactly what they're looking for, you won't close as many sales as you could.

So what are readers looking for when they visit your site?

They're looking for information.

This is another big-time law of selling on the web. Plain and simple ... your prospects and customers will stay on your site only if it gives them the information they're looking for. And remember ... you've got to catch them within seconds.

To keep them on your site, you must convince them that you understand their problem, predicament, or pain right off the bat ... or they won't continue reading. They're looking for information that resonates personally with them, their frame of mind, and their emotions.

And for sure they don't want to be sold to.

Even if website visitors are in fact looking to buy something, they don’t want to feel like products are being shoved in their faces. They want to feel like you're having a friendly conversation with them; like you understand their issues, and can help. They want to be finessed.

In other words, DON'T MAKE YOUR WEBSITE LOOK OR READ LIKE AN AD!

David Ogilvy, legendary advertising guru, sums this law up perfectly …

That said, you can see why you'd want a website written in a conversational tone ... so you can engage your readers in a trusting setting without being aggressive.

There's one little (but extremely critical) thing to remember when determining how to use the power of editorial copywriting - which is often synonymous with this long, direct-response style of copywriting that you're reading right now.

That is...

One size does NOT fit all!

That means you have to adjust the copy to align with the unique product, service, and company's character or "personality."

If you don't, your site will come off feeling misleading and maybe a bit pretentious to your target audience.

Are you starting to see how many critical factors go into creating a website that sells?

There are actually 5 parts to the "framework" of a winning website that sells. (Earlier I gave you the first part, which is to convince your reader that you understand their problem, predicament, or pain). The other parts are probably better explained through multiple examples, which I'm happy to share with you.

In addition to the immutable laws you must follow, there are also many powerful techniques that a Certified Web Copywriting Master uses when writing web copy.

To maximize your sales, it is essential to strategically place involvement devices, psychological motivators, embedded commands, and other Neurolinguistic Programming (science of how the brain codes language) and your "golden keyword(s) in the optimzal place and wherever possible throughout your web copy.

WARNING: The use of persuasion devices, techniques, and keywords must be fully understood and skillfully placed to capture customers more like to buy but avoid being questioned by them or damaging to your credibility. These tactics fly under your reader's radar and should never be abused.

Are you ready to make more money?

I’ll let you know right up front that when you turn your website into a traffic generating machine that sells day and night will require you to think differently about marketing your product or service. But don’t be intimidated... 

When you know someone who is a Certified Web Copywriting Master, she understands how the headlines, copy, graphics, and online marketing communications interplay and leverage each other to optimize your website's selling power.

Here's the 1st step ...

I'm going to make it easy and risk-free to take the first step toward a website that sells with a *FREE GIFT*

Get a complimentary evaluation of your website's quotient! (Retail value: $197).

I'll do a complete evaluation of your website using a mathematical formula that measures its selling quotient (a.k.a selling ability). That means you’ll know, on a scale of 1 – 100, where your website falls short on selling power and which elements are helping your sales.

Just think … by the end of this day, you could know exactly why your website is not selling as much as you’d like it to. And ... in just a few weeks … your website could be up and running with the most powerful selling techniques that will make your customers click, call, register, or buy your product or service.

Take this critical, risk-free first step. Simply email me the URL to your website (for example, www.thewriteeffect.com).

I’ll email you back with a calculated score between 1-100 that represents your site’s "selling strength," plus a tip or two about online marketing. The beauty of this formula that measures how well your site can sell is that even if it gets a low score, I know exactly how to create or adjust your content to reach 100% full selling strength. Regardless of whether or not you decide to use me for web copywriting, design, and/or online marketing communications, at least stop that nagging itch to find out why - with mathematical certainty - your website is not making as much money as you wish it would.

Also with this free offer, you'll discover what your website needs to:

• Stop your readers dead in their tracks
• Glue them to your website
• Convince them that they must have your product or service to solve their problem or fulfill their need
• Build a trusting relationship with them over time ... automatically
• Close more sales
• Attract search engines to your site and reach your exact target audience

Email me your URL today for this free evaluation. If you’re not satisfied with the new information that you learn, then just walk away! There’s absolutely no obligation.

I’m sure that as you’re reading this now, you realize that you cannot afford to waste another minute on a website that doesn't sell for you. I don’t have to tell you that when you don't tap into the incredible power of the Internet to reach billions of prospects and customers, then you miss one of your biggest business opportunities.

When you email me your URL, I’ll show you exactly why your website’s sales are flat – and how you can convert 2 -3 times more prospects into paying customers.

I look forward to getting your email so I can help you get more customers, sales, and profits. Don’t forget to include your website’s URL when you email me today for your free evaluation!

Or just pick up the phone and call me at 541.388.2156.

All the best to you and your business,

Elin Bullmann

Certified Web Copywriting Master

Instructor "Write a Website that Sells"