Since the answer to this question can make or break the selling ability of your site, let's liken this to another important decision.

Let's say your heart is in dire need of an operation because it's not pumping the way it should. What kind of doctor would you choose: a general surgeon or a specialized heart surgeon.

I'll bet if you're life depended on it, you'd choose the one who was most likely the succeed in the operation - the specialist.

The same goes for your online business. When you're counting on your website to bring in the customers, sales, and profits you need, you don't hire a general writer and designer ... you want someone who specializes in creating websites that sell.

The only specialist who is uniquely qualified to make your copy attract the right traffic and close the sale is a Certified Web Copywriting Master. Even better is a specialist who also has insight and skill to design a website that does not get in the way of selling.

The idea of specializing in web copy was so appealing once I discovered there are not many of these specialists available. In fact, a whopping 99% of those people who build and write websites have no idea how to measure, let alone create, a site that has a selling quotient as close as possible to a perfect 100.

One of the most effective ways to increase a website's selling quotient (which is a mathematical measurement of your website's selling ability) is to use the direct-response style of web copywriting. An example of this is the writing style I used to write the "web copywriting" page on this site (see web copywriting).

You can think about specializing in this direct-response style of copywriting like getting a full-fledged medical degree. With this degree, you'd know every part to treating a patient, but you wouldn't necessarily use all of this knowledge in every case.

Same with a Certified Web Copywriting Master. I earned this specialization by completing undergraduate and graduate coursework from Maria Veloso, who most web marketing circles revere as the best web copywriter in the country (if not the world).

I've got to admit ... earning this distinguished position was not easy. In fact it was incredibly grueling and to pass, I had to turn in nothing but ultra exceptional work.

This achievement was the beginning of a passion that has grown into hundreds of web copywriting projects for hundreds of happy, satisfied customers ... which is why I do this. I've had the opportunity to work with wonderful people and make the web a more effective place to buy and sell ... one website at a time.

No customer or business I work with is ever the same. My job is to immerse myself in your business, your unique selling proposition, your style, personality, and needs - and capture those in a website that's all your own. eBusiness requires a many strategies and techniques in web copywriting to increase sales.

It all started at age 15 and is still going strong after 25 years in sales and marketing. Please see my bio to discover why I'm qualified to create a website or web copy that sells for you.

Give me a call anytime at 541.388.2156 to cash in on my free gift* to you ...

Get a complimentary evaluation of your website's selling ability (quotient).
Retail value:  $197.

Simply email me the URL (elin@thewriteeffect.com) to your website (for example, www.thewriteeffect.com) and I'll tell you exactly what is helping your online sales ... and what is hurting your sales.