My philosophy and style for creating web graphics was shaped by the rules and strategies that must be followed when building a website that sells.

What I mean is ... if a graphical element takes away from the selling power of a website, you'll never see it on one that I create!

Graphic design has two jobs on your website: 1) they should make you look credible and professional, and 2) they should create a comfortable, enjoyable place for your readers to be.

When I build a website, I analyze each element against a comprehensive formula that mathematically measures your site's selling quotient (selling power). If that graphical element doesn't score high, it doesn't go on your site. Of course I can do as fancy or budget graphic design as you'd like, develop a Flash movie, audio, video, or whatever you'd like; but there would have to be a reason for it - a reason that must always beg the question - does it help you sell? If not then it shouldn't be there.

I develop web graphics that are simple, crisp, and clean. When a reader first lands on your website, they get a look and feel that is professionally elegant and does not disrupt their quest to find the information they are looking for - or the linear sales path my web copy takes your customer down until they click, call, or buy.

That's it.

To find out if the graphics on your website are stopping you from getting more sales, take advantage of my *FREE GIFT*

Get a complimentary evaluation of your website's selling ability (Retail value: $197).

Simply email me your domain name (for example www.thewriteeffect.com) and I’ll email you back with how your graphics score as part of your website's overall selling quotient.

Or give me a call anytime at 541.388.2156 or email me at elin@thewriteeffect.com.