When I talk about Internet Marketing, I'm referring to all of those things that can be set up to continually market for you - driving more qualified traffic to your site that is more likely to call you or buy from you. Things like email marketing and affiliate marketing, along with systematic, organic "White Hat" Search Engine Optimization are just a few components that build a powerful internet marketing machine that works day and night - for you.

It's easiest to think of your online business as having two components. One is the website itself - a traffic converter; the second is internet marketing - traffic generators. While web copywriting is the primary element of traffic conversion (to close more sales), traffic generators are those things that drive traffic to your website.

However, some internet marketing tactics, such as email marketing, video marketing, and marketing articles, are both converters and generators. They convert traffic by priming your reader, educating them, earning your respect and trust, and fostering a relationship ... and they generate traffic because by then, your reader is more likely to click to your site for more information.

There are hundreds of thousands of ways to generate traffic - such as building links and submitting articles and press releases to 3rd party sites, participating in social networking sites, blogs, etc. (Web 2.0 ,marketing), mixing in some pay-per-click advertising, banner ads for affiliate marketing and reciprocal site marketing, and offline advertising.

Even with the best SEO and traffic coming to your site, the fact is that less than 5% will actually buy on the first visit. Therefore, it is critical to KEEP them interested and coming back for more information and more reasons to buy from you.

The internet marketing I specialize in will keep you and your business in front of prospects and customers. As you get them to consume the solid information they're looking for (a specialty in and of itself!) you will have more opportunity than your competitors to keep proving your credibility and superior features.

But the most important reason why internet marketing is so critical to increasing customers, sales, and profits is that each component not only builds your website's value and popularity, but a closer relationship - one where they trust and like you.

People buy more from people or companies they trust and like. Period.

That's why you must continue to engage with your audience. Online marketing communications is an extremely effective way to work your warm leads until they're hot to buy. 

The internet marketing that I create to keep your business in front of potential buyers are:

Though I could write volumes about the first 4 internet marketing campaigns I listed above, it's more important to use this time and space to help you understand the opt-in offer.

The opt-in offer is actually the most important element of a successful online business - even more than the website itself!

Hard to believe, eh? Here's why...

For a website to succeed, it must have effective, direct-response web copy that induces action from a single exposure. But remember, even the best websites convert less than 5% of their traffic into sales. The other 95% click away never to return.

Unless ...

Unless your website and internet marketing campaigns have an opt-in offer that's irresistible. It must be compelling and enticing enough to capture your reader's name and email address. When someone opts-in to your offer (which may then deliver a free report, free chapter, bonus, more information, etc.), you'll have the golden ticket to more potential for sales. You'll have more opportunity to not only close the sale, but retain your market share and repeat business by proving your business and building stronger customer relationships.

The type of internet marketing I create works automatically, day and night, to sell for you. I write engaging articles, videos, Tweets, and other marketing snippets that reel in your audience and motivate them to take the next step.

For example, article marketing is so much more than a method of driving traffic to your site. It's also an opportunity to touch the heart and mind of your reader while also building your credibility as an" Expert Author."

Readers are more likely to welcome your communications because it will have valuable information that they want. In the end, earning the respect of your readers benefits everybody. Your readers gain new information and insights while you gain exposure, credibility, traffic, and conversions. You'll use each communication to educate your audience, point out specific benefits your your product or service give THEM (not you), build your credibility, and ultimately, close the sale.

So how about it? Are you ready to have a website that not only looks professionally elegant, but can really sell?

Email me at elin@thewriteeffect.com or give me a call at 541.388.2156 to talk about how your online business can sell more for you.