Customer Satisfaction with The Write Effect I was the Vice President of Sales and Marketing at OSIsoft during their growth from $8 Million in sales to $80 Million in software sales. In the earlier days of the company, we had a marketing staff that organized trade shows, an annual user's conference and produced some limited advertising copy. However, as we grew we decided to assemble a more professional Marketing group. Elin Bullmann was one of the marketing professionals that we brought in to upgrade our message, our literature and our presence in the media. Elin quickly became the star of our marketing group. While she was highly prolific, the quality of her work set her apart from others. She was able to pick up quickly on highly technical concepts, and to then translate those concepts into easily readable benefit oriented ad copy, sales collateral, etc. As an example, one day I received an email from a marketing executive from outside our industry. This person said that she had stumbled across (on the Web) one of the brochures which Elin created, and asked for permission to use this document as an example for her marketing department. She said that the brochure was "the best benefit-based brochure she had ever seen." Please contact me if you would like more information about Elin and the work that she developed for OSIsoft. Best regards, Phil Ryder President Accelerated Information Technologies 440 423 0064 "You are a real find. I am really, really impressed with your effort, especially your copy writing ability. It is the first positive experience I've had with our web site project. There's *no* way we could have produced what you produced. You really understand what we do and what our product is. Bravo!" David Kass President Kass Enterprises "Excellent job! Overall you did an excellent job of communicating the value of our system. You did an extraordinary job of capturing quotes and value from the various individuals interviewed. I think the AMR quotes you found and placed at the beginning of the presentation were very effective. I especially like the references on agility in the presentation-that is a current focus within Cargill. Thanks for your help and hard work. I believe, with your help, we will be able to effectively communicate our value proposition to management." Michael W. Jones Information Technology Cargill "What you produced can't be better! Really, a very good job overall resulting in an excellent technical article with the wonderful job you did. Thanks very much for all your help to make it real. It was a true pleasure to work with you." Alejandro Sánchez Sch. Chief Process Engineer Methanex Chile Limited "I have worked with Elin a great deal in the past few years and she has always shown the utmost professionalism, respect and competence towards my company, our customers and me. I am confident that when Elin works directly with our customers she is an exemplary representative of my company; and a model of how to work well with customers in a productive and respectful manner. I have no hesitation in having Elin work with any of my customers because I know that she will work well with them to accomplish the task and will produce excellent results on every occasion. "The collateral that Elin has created has been invaluable for our existing and potential customers as well as my sales efforts. They are one of the single most important and beneficial deliverables from our marketing effort and something that our competition does not have." Joe Hagan Sales representative "The work Elin does is critical to sales pursuits. The brochures, case histories, videos and quotes she produces are among the most useful sales tools we have. In addition, they provide a powerful definition of who we are and where we stand in the marketplace. Without them, our customer meetings and conferences would be bleak indeed." Adrian T. Birkett Sales "Over the past years, I have worked closely with Elin. I have a great deal of respect for her abilities in the creation of marketing collateral. When Elin began working with my company, we had a single ten year old brochure and a handful of application cut sheets. She was instrumental in the development of the early branding of our product brochures, color schemes, copy, graphics, quotes and much more. Elin's abilities go far beyond the ability to write copy. Above all, she has made a connection with many of our customers. This is evidenced by the wealth of new quotes and case studies that she has developed over the past years. Elin has consistently gone above and beyond in her normal duties for our company. She has helped me track down quotes, ad-copy, press releases and so on too many times to count." Tom Hosea Sales/Business Development OSIsoft "There has not been one person in marketing in my tenure with our company who has provided me with more valuable collateral that I use every week in meetings, presentations, and proposals. We are way too short on financial justification material, value propositions, and hard dollar ROI. Elin's work is a good start in an area that we need layers of depth. She is one of the people that we need to clone as we could use an entire department of her talent." Paul Hagan Sales Executive "Elin did a fantastic job on the Janssen Pharmaceutical Case Study for me. She worked with a very nervous and somewhat shy customer at our Users Conference and carefully and assuredly coaxed a great story and video from him. Everything was organized and so well coordinated that we were in and out of the video session in less than 30 minutes. I know the customer was proud of his moment in the spotlight and especially pleased that the Janssen Case Study is prominent on our company HOME page." Tony Fenn Pharmaceutical Industry Expert "WOW - that San Diego Gas & Electric case study is AWESOME-way to go, Elin! Thanks for giving us the ammunition like this that we need to fight off the competition." Rick Dean Director, Federal Business Development "My magazine (Control Solutions) used to run at least one application story per month, and I would say that your stories should be the "model" for which all companies write application stories. Had I received these for publication in the magazine, there would have been little work to do-other than perhaps shorten to fit where necessary." Wayne Labs Senior Freelance Writer "The Write Effect gives life to the voice I want my readers to hear and helps me focus on content that's best suited to my demographic. The articles produced generate some of the highest click-through stats in my electronic newsletter and the creative insight and quality additions to my on-line publication are invaluable. They effortlessly meet every deadline without compromising quality of work. I may be a one-person operation, but The Write Effect helps to convincingly portray me as a competent expert backed by a team of resources. I'd be lost without them!" Donna Zotter There's A Chef in My Kitchen "The Write Effect is a concept whose time has come. Small business owners such as me simply do not have the time and resources to pull together an entire marketing team, and yet we need all the different component parts that a marketing team delivers, such as Web site, business card, advertisements, logo, marketing plan, and more. The Write Effect consolidates all the components of a marketing team into a single, pay-as-you-go service that a small business can afford. Thank you, The Write Effect, for stepping up and providing this much-needed service." Kent Mitchell Evaluate Real Estate "I like to see all this copious work you are cranking out. I am just amazed at the volume and quality of your efforts." Vice President of Marketing Enterprise Software Company